Did you know that Instagram now has one billion active users per month? Out of that billion, more than 500 million daily visitors skim through the platform’s feeds, giving it an excellent place to launch a small business, advertise a product, or publicize a podcast.
Instagram has the means and the market to help you grow your listenership, whether it’s by connecting with lapsed users or interacting with brand-new potential listeners.
All you need to do is learn how to effectively market your podcast on Instagram by utilizing social media platforms, Instagram comments, relevant hashtags, and other key metrics for gaining engagement.
10 Strategies to Try While Promoting a Podcast on Instagram
The promotion of your podcast on Instagram can be difficult. Given that Instagram is an aesthetically focused platform, it could be challenging to figure out how your podcast fits within the Instagram landscape.
This holds even if you utilize the platform to advertise and grow your podcast.
1. Put a Link to Your Podcast in Your Bio
Adding a link to your podcast’s episode in your profile is the first and simplest recommendation for promoting a podcast on Instagram.
This recommendation applies to all marketers who want to promote goods or services, not simply those that have podcasts.
What makes this so essential? Because Instagram promotes pictures and photos more than prose or text, it differs from other social media platforms.
And, there aren’t many places where you may link visitors straight to a platform or website run by a third party. Your Instagram bio may be the only place where you can share a link.
However, the most straightforward way to promote a podcast on Instagram is by just putting a link to your bio.
Additionally, create captivating content to persuade your audience to listen more to what you have to say. If necessary, you should also use images to nudge visitors to click the link in your bio in the post’s caption.
2. Promote Content About Your Guests(Make Teaser Trailers for Upcoming Episodes)
The featured guest is an essential component of each podcast episode’s appeal. More viewers will want to tune in if the guest is influential, captivating, or well-known, especially if they have fans or followers who aren’t necessarily familiar with your show.
If you host an interview podcast, it is always a good idea to provide content to introduce your guests to your audience because they might not be well-known to your podcast listeners.
Create and broadcast teasers for the upcoming episode of your podcast. You may create content that previews your next episodes and share a glimpse of what it will cover, or you could create content that provides a brief introduction to your guest.
Don’t forget to tag your guests, and if they agree, ask them to add a link to your podcast on their page.
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3. Create An Audio Story Highlight
You have even more possibilities to attract new listeners with Instagram stories. It not only makes it more straightforward for others to find your account on the explore tab but also gives you the chance to generate story highlights directly on your Instagram profile.
This offers brand-new listeners the option to catch up on the podcast’s latest episodes and look back on older ones that might entice their attention.
Stories are a fantastic technique for promoting your podcast because they can be audio and visual.
Add tidbits of the podcast audio, an inspiring saying, or extra details about your podcast guest to revise it.
You will also be able to instantly add a link to your story after you have 10,000 followers! It is a fantastic quick marketing tool since it allows access to your program by simply swiping it up.(just one more reason why you should have a successful Instagram account for your podcast).
Additionally, you can present your listener’s simple instructions for conveying their ratings and reviews of your podcast.
Most of the time, your listeners will be more than willing to leave you a 5-star rating; all they need is a gentle reminder and a simple request for action.
4. Create Podcast Specific Hashtags and Know How To Utilize Them on Instagram
Create a unique hashtag for your podcast and use it whenever you post or when any of your guests share content related to it.
This will compile all your content into one place, directing users to all posts mentioning your podcast whenever they click on your hashtag.
On the other hand, using additional hashtags calls for more planning and analysis. Find out what interests your target market, what topics are trending, and which of these interact with your brand before picking the appropriate hashtags.
Your posts will become more widely available and discoverable on users’ explore pages after using relevant hashtags and Instagram comments.
But be careful not to overuse trigger words in your hashtags. Make sure a hashtag applies to the post you share before utilizing it.
And to maintain the highest possible engagement rates, keep your hashtag usage within the recommended range of 9 to 11.
5. Use Instagram Stories
It is a rather new feature on Instagram, but it’s also very useful for marketing.
With “Stories,” you may interact with communities by showing them interesting and recent content through a collection of posts that is combined into a single tale and disappears after 24 hours.
Users can share slideshows of images and videos through Instagram Stories.
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6. Follow Other Podcasters and Influencers
Consider following other podcasters and thought leaders in your field. It’s time to develop those crucial connections for future partnerships and cross-promotion of your podcast now that your Instagram profile has a solid following and is ready to sell your podcast.
It is vitally important to be featured on other accounts’ feeds to gain exposure to their audiences and promote your podcast further on Instagram.
The best approach to achieve this is to follow them and ingratiate yourself into their communities. Then, by requesting them to appear as a guest on your program, collaborating with them on a podcast series, a contest, or even hosting a meet-and-greet event, you can engage with them and their audience.
Remember that you must value your audience and cultivate a strong community to create a successful social media platform and podcast. As a result, make sure to engage with your audience (and the audiences of others) whenever possible.
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7. Make Sponsored Content for Your Podcast on Instagram
Of course, having a small audience shouldn’t deter you from acquiring views on your posts. Turning your posts into advertisements is another way to share a podcast on Instagram.
This will provide improved clickthrough rates, sophisticated targeting, and unique post styles.
Your post will appear on the feeds of your selected audience once your ad is live and running.
Similar to Instagram Stories’ swipe-up feature, turning your post into a sponsored ad will direct visitors to your website.
Even if you use every marketing technique, having high-quality content will ultimately determine how successfully you sell and promote your podcast on Instagram.
So keep in mind to enhance your visual game and remain gripping when sharing a podcast on Instagram, whether through creating content for your profile or sharing photos through Stories.
Pay attention to your audience. Always look for fresh possibilities to make the most of the platform by researching your potential audience and observing what your rivals do.
8. Post an Audio Snippet
To effectively market your podcast, you need to be innovative, think outside the box, and use all the tools at your disposal.
Give your audience a quick sneak preview of an episode to get this entirely visual platform closer to the medium that is your podcast.
Utilizing the Instagram graphic of your guest and one of the most exciting parts of the episode, create a brief “audio video” using Instagram’s 60-second video posting alternative.
Share a few highlights from the program, off-the-record discussions, or even some laughable bloopers to engage the audience and get them giggling.
This can be a fun strategy to get listeners & guests even more engaged in the broadcast.
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9. Leverage IGTV
If Instagram Stories is a feature, IGTV is an associate. It is a part of the Instagram toolbox that allows content developers to publish videos longer than the typical feed’s 60-second limit.
Add a visual complement to your show as a solution. If your podcast is the main draw, your IGTV channel may have some spin-off content, such as behind-the-scenes peeks or thought-provoking commentary, that you could publish between each episode of the podcast to maintain your audience’s interest.
Or you could use a static image to publish some part of your show. Just take a segment and convert it to an MP4 with a title image that features your logo, the title of the episode, and the URL. Similar to how you might republish to YouTube, this.
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Better get started right away now that you know the basic marketing strategy for your podcast!
Tell us in the comments what you’ve been doing to promote your podcast on Instagram. We’d love to hear your suggestions and spread them to other podcasters!
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