How to Create a Cohesive Instagram Feed?

A symmetrical and coordinating Instagram feed keeps the viewers absorbed in the content. Apart from this, it reflects the style and distinct identity of your brand. A business owner or a casual blogger can make their profile look modern through a well-designed feed.

In this article, we will provide step-by-step methods to make your Instagram profile cohesive. This will help you increase followers, amplify engagement, and make your brand more personalized.

1. Define Your Brand Aesthetic

First, understand the style and aesthetics of your brand. This will form the base for making your feed cohesive. You must be able to answer the following questions about your brand:

• What is my niche? Is your niche related to food, fitness, traveling, or fashion? Is there any other field that you’re focusing on?
• What emotions do I want to evoke? For instance, minimal themes feel calm while the vibrant and bold feeds look energetic.
• What are my brand colors? Select a color according to your brand and make your posts in that color throughout the feed.

By choosing the aesthetic style of your brand, you will be able to envision the content that you’ll be creating in the coming days.

2. Plan Your Grid Layout

The first and foremost thing that comes in the sight of users is your grid layout. A feed that is planned strategically beforehand keeps your content organized. A few layout ideas include:

• Checkerboard Layout: Your content should have a maximum of two kinds of text, colors, and content. For example, it may have your images and inspiring quotes.
• Row Themes: Each row should be dedicated to a theme or type of content.
• Puzzle Layout: Make one image split across different posts. These images combine to form one large picture.
• Column Layout: The style and format should be the same across every column.

Making a plan about your grid gives you a direction to post content. Moreover, it looks aesthetically pleasing to the viewers.

3. Stick to a Consistent Color Palette

The consistent colors make your feed look great and cohesive. Select 2-4 colors that suit your brand’s narrative and use them in every post. You may also maintain consistency by:

• Editing Apps: Using tools like VSCO, Snapseed, and Lightroom can make your posts look exceptional. Use the same filters in each post.
• Backgrounds: The background, stickers, and texture must be the same in every post.
• Brand Colors: Reflect your brand’s identity by using the colors in clothes, graphics, and overlays.

A consistent color makes your brand united through colors, effects, and posts.

4. Use a Theme or Style

The theme and style of your posts should look unique from others. Popular theme styles include:

• Minimalistic: Simple designs that look clean and minimal. These designs have a lot of white space.
• Bold and Vibrant: Bright and colorful designs that grab the viewer’s attention and are attractive.
• Rustic or Vintage: Warm hues that create a sense of nostalgia among the audience.
• Monochrome: Black and white designs that are timeless yet aesthetic.

Choose one theme according to your preference and stick to it. Make a habit of applying the same theme across every post.

5. Edit Photos Consistently

The secret to making a cohesive feed is editing the photos in the same style. Even if your photos are taken in different circumstances, they blend, creating a cohesive look. To do this:

• Create or Use Presets: Lightroom allows users to make customized presets according to their needs. It ensures that every photo has a similar tone.
• Adjust Key Elements: To make them appear similar, use the same level of contrast, brightness, and saturation in every post.
• Avoid Over-Editing: Although filters are a great way to increase the quality of your photos, too much editing can make them artificial and unworthy.

Maintaining consistency while editing your photos can increase the overall look of your Instagram feed.

6. Plan Your Content in Advance

To make your feed cohesive, you need to plan about it. For making plans, use the given tools:

• Content Calendars: Make a schedule about watch type of content. Choose what type of content you want to share on different days such as quotes, products, etc.
• Feed Planners: Planoly and Preview are some apps that help you imagine the feed that you’ll be creating. Using these apps, you can check what works smoothly and looks great.
• Batch Creation: Make multiple types of content. These batch form content will help you maintain the quality of your content.

Planning is the way to keep your feed organized while maintaining its consistency.

7. Tell a Story with Your Feed

Storytelling is a great way to add a deep perspective to your Instagram feed. Your goal should be to make the posts on a feed look connected. You can do this by making:

• Chronological Stories: Make sequenced stories about your journey. Tell them about each challenge that you faced while establishing the brand.
• Thematic Stories: Try to make recurring stories on similar themes such as fitness or style.
• Product Stories: Make them aware of your journey. From production to utilization every aspect of your product should be highlighted.

The captivating stories keep the viewers engaged and they come back to get your products.

8. Maintain Balance in Your Posts

A well-balanced feed looks pleasant. Using similar types of content across your feed bores the viewers. You can maintain balance by:

• Mixing Content Types: Mix different types of content such as photos, videos, animations, and quotes.
• Varying Perspectives: Combine different types of visuals such as close-up shots, wide-angled photos, and distant pictures.
• Spacing Colors: Add different colors to your feed. Do not make clusters of the same color.

In a well-balanced feed, no element looks out of place. Everything coordinates with each other.

9. Incorporate Text and Graphics Strategically

Adding graphics and texts strategically makes your feed look organized. Some tips to add them are:

• Stick to Brand Fonts: The fonts should align with your brand’s identity. Use them across your posts.
• Be Minimalistic: Avoid too much text over your photos. The unnecessary elements must be avoided.
• Maintain Proportions: The text or graphic should coordinate with the visuals. They must not overplay the pictures.

Using texts/graphics makes your feed interesting for the viewers while maintaining consistency.

10. Focus on High-Quality Content

Make high-quality content for your Instagram feed. Blur and low-quality pictures disturb the visuals of your content. To maintain the quality of pictures:

• Use Good Lighting: Sunlight is ideal for taking clear and vibrant pictures.
• Invest in Equipment: The camera you’re utilizing should have high-resolution power to take clear pictures.
• Edit Professionally: Use professional tools to edit your pictures. Refine your pictures accordingly.

High-quality pictures make your feed look aesthetic and appealing to the followers. They might share your content with others because of the quality of the content.

11. Engage Your Audience Through Captions

Although visuals are a great way to fascinate your audience, captions are likely important. To make captions that look cohesive:

• Write Consistently: The tone should be consistent throughout your posts. This should be according to your brand’s identity.
• Add Value: Share different stories, tips, and tutorials on your feed. The content must resonate with your target audience.
• Encourage Interaction: Use CTAs to make people like, comment, and share your content.

The captions should be planned in a powerful way to make your feed look cohesive.

12. Analyze and Adjust

Maintaining consistency in your feed requires continuous adjustments. Analyze how your content is performing and adjust your feed according to the feedback. You can do this by following the given steps:

• Review Insights: Instagram analytics is an exceptional tool to learn which posts are working great on your feed. This makes you aware of the preferences of your audience.
• Seek Feedback: Ask for honest feedback about your content from your followers.
• Experiment: Test and experiment with new styles and themes. The new content might work better than before.

Refining your feed according to the new trends keeps you relevant and ahead of the game.

Conclusion

A cohesive feed on Instagram is a perfect mix of strategy, creativity, and consistency. By understanding your style and planning your content according to it, you can grow your brand. Always remember that a well-designed feed keeps your audience connected to your content. You can implement our tips and tricks to transform your Instagram feed exceptionally.